PRIDE WALLPAPERS
Fido celebrates the art of drag during the Pride History Month of 2020 with the launch of phone wallpapers featuring drag queens and drag kings. The brand's wish was to help in democratizing even more the art of drag because it believes that this art form should enjoy more representation in daily life.
The initiative aims more widely to spread positivity by encouraging self-expression, which is key in the art of drag, as well as promoting diversity. Fido collaborated with the talented Jonathan Busch to create 14 designs representing the world of drag. Jonathan is an artist and drag performer from Edmonton, Alberta, that takes the stage as the drag queen Lourdes the Merry Virgin.
The wallpapers are accessible to everyone through Fido’s stories.
Client Fido
Agency TAXI
Illustrations Jonathan Busch
